Marketing holiday property
Online portals, adverts, recommendations
Only with the right marketing can you achieve a good occupancy rate for your holiday property in the long term and rent out your holiday home or holiday flat at a good price. But what is better for marketing: online portals, newspaper adverts, the local tourist office, administrations, the good old notice in the window or word of mouth? Meine Ferienimmobilie has summarised the most important tips for marketing holiday properties.
The competition never sleeps
Due to the holiday home boom and the increasing popularity of holidays in a holiday home or holiday flat, the number of people who own a holiday property and want to rent it out is also increasing. To ensure that your holiday property is discovered, found and rented despite the many other holiday homes, good and permanent marketing is essential. In addition, as many positive reviews as possible from guests are one of the most important decision criteria for potential holiday guests.
Online marketing of holiday properties
Most holidaymakers now search for and book their next holiday home online. It is therefore important that your holiday property also appears in the relevant search results on the Internet. So, if a potential holiday guest googles "holiday home + Baltic Sea + dog", your holiday home on the Baltic Sea where dogs are welcome should ideally be displayed directly. However, the corresponding search engine marketing is complicated and time-consuming. The solution is holiday home portals for holiday homes and holiday flats.
Private homepage for holiday properties
Many holiday home owners and holiday apartment owners decide to create their own website for their holiday property in addition to advertising on a holiday apartment portal or with a local letting agency. This makes perfect sense, as you can tell potential holiday guests much more about your holiday property, show additional photos and thus inspire even more guests.
Marketing the holiday property via an advert
Oldie but Goldie: In addition to marketing your holiday property online, newspaper adverts or adverts in local tourism magazines also make sense in order to reach potential holiday guests. Which federal states do many guests in your holiday property and in your region come from? Holidaymakers from certain regions often have a preference for certain destinations. With an advertisement in the local daily newspapers or weekly papers, you can reach precisely these potential holidaymakers with relatively little financial outlay. In addition, many local tourism centres publish their own magazines in which you can place an advertisement.
Marketing a holiday flat via management
Most holiday property owners cannot always be on site to take care of handing over the keys, final cleaning etc. themselves. That's why there are local property management companies that take care of all this. Many of them also have their own website where holiday homes and flats are presented and can be booked directly. In addition, guests often contact the manager directly to find last-minute accommodation, for example. Ask your manager how they can support you in marketing your holiday home.
Marketing via social media
Marketing your holiday property via Facebook, Instagram etc. can also be a good way of drawing attention to your holiday home, attracting new holiday guests and retaining existing guests. For example, post beautiful photos that create holiday fever. For example, from your region, from special local events and from your holiday property, renovations, equipment such as the new beach chair on your terrace, etc. In this way, guests find out what's going on at your holiday home and you can build up your own little community.
Word-of-mouth advertising and regular customers
If your holiday home or holiday flat has been successful on the market for several years, you will hopefully already have many loyal regular customers. Guests who book your holiday property again and again are a real bonus.
Advantages of regular customers and referral marketing
- Easy to plan as many regular customers book well in advance
- Reliable turnover, as many regular customers come back every year
- well-rehearsed team: regular customers already know and love your holiday home/apartment. There are fewer queries and complications.
- Regular customers recommend you personally to nice new guests etc.
- This is one of the best and, above all, completely free marketing for your holiday home.
Notice in the window
Many owners still like to use the famous notice with a telephone number in the window as a marketing strategy. This can work well for holiday homes and flats in an extremely good location, e.g. directly on the beach. However, you will only reach holidaymakers who are currently in the region and have discovered your property. In addition, you must always be available by telephone. For this reason, we recommend the notice in the window only as a supplementary marketing idea alongside the Internet, adverts and administration.