Viewing holiday homes virtually before buying, simply googling all the important information about the holiday region and a successful holiday rental, inspiration via newsletter on the most beautiful new holiday properties and financing advice via video chat - the right digital sales strategy ensures successful sales and an optimal return on investment for holiday properties. Read on to find out which digital sales channels are available for holiday properties, where and how you can reach your target group online and why property developers and project developers should rely on digital monitoring for holiday properties.
Digital expertise meets estate agent expertise for holiday properties
Meine Ferienimmobilie has been focusing on the digital sale of new-build holiday properties and existing holiday homes and flats on the North Sea and Baltic Sea for years. Thanks to our wide-ranging digital expertise, we can provide customers with the best possible technical and strategic advice. In addition, Meine Ferienimmobilie offers its customers the in-depth expertise of a traditional estate agent, over 25 years of experience in the market and comprehensive personal service on site. This means you benefit from maximum sales power for your holiday property both online and offline.
5 good reasons for digital marketing of holiday properties
- Faster sales speed: High-quality and sought-after holiday properties in particular are increasingly being sold directly via their own property websites and not via the well-known portals.
- Larger target group: Digitalisation allows you to address potential buyers throughout Germany, for example, and thus significantly expand your target group. Interested parties can then conveniently view the holiday property virtually from anywhere.
- Precise targeting: You can reach your target group directly and via the right channels.
- Greater efficiency and transparency: Thanks to monitoring, you can continuously measure and optimise the progress of marketing and sales. This saves time and costs.
- Greater visibility on the web: Our customised digital sales solution ensures greater visibility on the web, a better Google ranking and more success.
Digital sales including project marketing
As experts in holiday properties and online marketing, we can also offer you professional project marketing for your holiday property on request. This means you get everything conveniently from a single source, benefit from synergy effects and profit from the fair Meine Ferienimmobilie conditions.
Customised, digital sales solutions for real estate
Meine Ferienimmobilie offers you more than the usual standard solutions for selling holiday homes and holiday flats. We provide you with customised digital sales solutions that optimally position and market your holiday property online. This enables us to achieve significantly higher sales speed and efficiency.
Modern marketing from video chat to 360-degree tours
Buyers of holiday properties also use many different digital channels and communicate with estate agents from anywhere. Inspire your prospective buyers via all communication channels, at any time and with modern services such as online viewings or advice via video chat. The digital sales team at Meine Ferienimmobilie offers you everything you need for this and supports you with great digital expertise and a comprehensive service.
Digital sales including project marketing
70.42 per cent of all global search queries in January 2021 were made via Google, and the market leader even had a market share of 90.7 per cent for mobile search queries. (Source from Statista). That's why we rely on professional search engine marketing, Google Ads Search, local Google searches, various online advertising formats and SEO-optimised content with added value for holiday property buyers for our digital sales.
High-reach own website, content marketing and project websites
Our own holiday property portal "Meine-Ferienimmobilie.de" reaches countless holiday property-loving customers every day. It has its own search function for holiday properties and SEO-optimised content relating to holiday properties, rentals, holiday regions, etc. Our individual websites for each holiday property provide an additional boost for digital marketing. Property developers and project developers in particular benefit from a high-quality project website with all the important information for potential buyers, including SEO strategy, tracking and search engine marketing - conveniently from a single source and always with the professional sales eye of an estate agent who has been successful for over 20 years.
Customised digital distribution
A customised digital sales strategy offers convincing advantages, especially for professional providers such as property developers and project developers:
- Significantly higher sales speed
- Recognising and reaching target groups: with Meine Ferienimmobilie, newsletter recipients are already clustered in advance, e.g. according to property requirements
- High-quality feedback instead of mass enquiries
- Own, high-quality and professional online presence for holiday properties with all digital sales tools.
"We love holiday properties and have already successfully sold numerous large holiday property projects on the North Sea and Baltic Sea, in Spain, Austria and the Netherlands. You can now benefit from our particular strength: outstanding digital expertise, the in-depth specialist knowledge of a quality estate agent who has been successful for over 20 years and personal full service directly on site - the formula for success for your holiday property sales."
Newsletter marketing tailored to your target group
As a quality real estate agent with strong sales capabilities, Meine Ferienimmobilie has a large pool of solvent prospective buyers for holiday properties. Thanks to professional targeting, we know exactly whether the respective subscriber is more interested in a holiday property on the Baltic Sea or in the mountains and can therefore always send exactly the right offers by newsletter. We constantly optimise our newsletter marketing based on the opening rates achieved, the response rate, etc.
Holiday property sales in the social media
Facebook, Instagram and the like are an integral part of the daily media mix for many. Here too, we address your target group using the right medium and the right digital sales strategy. Numerous followers and a high engagement rate ensure an optimal presentation of your holiday property on Facebook and the like. After all, holiday properties in particular are sold very strongly via inspiring images and posts.
Monitoring for new construction projects
Comprehensive monitoring is essential for efficient and profitable digital sales. Meine Ferienimmobilie offers property developers and project developers a powerful reporting system. This makes the sale of holiday properties transparent and permanently optimisable.
Do you have questions about the digital sale of holiday properties?
We offer you customised digital sales solutions for your holiday property project. We market your holiday property using the entire spectrum of online marketing, ensuring a particularly high level of sales speed and efficiency.
We would be happy to advise you personally. Get in touch with us now!